SKO 2027 · Planning Playbook

FROM EVENT
TO IMPACT.

A practical planning playbook for CROs, VP Sales and Sales Leaders who want the SKO to change what sellers and managers actually do — not just create two exciting days.

Don’t start with the agenda. Start with what you want your salespeople and managers to do differently the day after.

Open the Playbook ↗What’s Inside

12 planning questions

Questions worth answering before you close the agenda, speakers and format.

Learn Before

How to start the journey before the SKO with focused learning and real business assignments.

Apply at the SKO

Turn the event into a Sales Lab built around live deals, customers and real challenges.

Embed After

Use managers, 30/60/90 and sales routines to make the new behaviors stick.

A better SKO is a journey — not an event.

The playbook offers a simple architecture for connecting learning, real business application and sales leadership into one performance journey.

Before

Learn & Align

Define priorities, build shared language and bring live opportunities into the process.

At the SKO

Apply & Build

Practice, work on real deals, learn from peers and leave with concrete action plans.

After

Embed & Measure

Managers coach, reinforce in sales routines and track adoption, behavior and impact.

What will your sales organization do differently the day after SKO 2027?

If that question is already on your table, the playbook is a good place to start.

Open the SKO 2027 Planning Playbook ↗

FROM EVENTTO IMPACT.